Single’s day is a very popular holiday among the youngsters in Chinese. They celebrate the pride in being single. It is celebrated on the eleventh of November which is 11.11. here, 1 represents an individual, 11 is when 2 people find each other and being on the same side. 11.11 is 2*(11) which celebrates 2 and more couples finding each other. The celebration does not stop with China. Many other countries started celebrating this day. The most famous one is the singles day, Schweiz where they celebrate by shopping and giving a lot of discounts on all the available item in any retail. The singles day started in Asia and is now celebrated globally.
How it was celebrated?
The best sales and discounts for any product from sports to electrical happened once a year which was during the Black Friday which usually falls at the end of November. It is always the best and all the markets online or retails are flooded with a lot of sales and offers. You can buy anything you want from the online store at unexpected prices. Also, the people or the buyers were also very much involved on the singles day, Schweiz. The participators who were the retailers and other sellers made about 250 per cent more sales than any other day. On this day, there was not much media around and it had very less advertising. The singles day started making more headlines in and around the European countries. The shops celebrating were Chinese shops but it really benefitted the people of Schweiz. The one problem faced was the time difference between China and Switzerland and the customs. The singles day Schweiz starts on 10.11 due to the time difference. Most Chinese shops even gave free stuff to customers. They celebrate it with so much enthusiasm. Customers and people can spy around their market and choose what they want.
Though the celebration started only in the year 2018, it was a very big success and invited a lot of media and the event was made huge in no time. The singles day, Schweiz in the year 2019 is expected to be much bigger. There is also an expectation that the celebration will be spread out to all of Europe and get much bigger. They Swiss retailers may also be participating to get better benefits and the singles day will soon be established as one of the important shopping days in Europe.